Rosa and Dani Clará reflect on the brand’s milestones: innovation, the team and a love of detail. 3 stories about the history behind the brand over these 30 years.
30 Years,
Crafting Stories
“It’s not the dress that matters.
It’s how it makes you feel.”
Founded in 1995 with a simple idea—to place fashion, elegance and exceptional fabrics at the forefront—today we are present in more than 83 countries, with over 4,000 points of sale and a team exceeding 500 people. We believe in innovation, in craftsmanship that endures, and in design that walks with you rather than imposes itself. Our legacy is not defined by front pages, but by the thousands of women who choose us to live their story.
We are inspired by the strength of the authentic—what remains beyond a season. Each gown is created as a second skin. For us, real luxury lies not in showiness but in the invisible: a precise seam, a gentle lining, the natural fall of the fabric. This is why we work with rigour, listening to every woman and tailoring each stitch to her way of dreaming. In our atelier, every detail becomes an act of love for the craft, a bridge between memory and the future we seek to keep weaving.
“What moves us most is having stood beside so many women on one of the happiest days of their lives.”